Sotheby’s International Realty ® news

Sotheby’s International Realty ® news

« Une propriété pour chaque saison » par Floc ’h

This year advertising campaign for the Sotheby’s International Realty ® was the opportunity for a drawing encounter with the famous illustrator Floc’h.

Alexander Kraft, CEO of Sotheby’s International Realty France-Monaco ® had the idea of organizing a bespoke and unique advertising campaign featuring himself and his family with a humoristic and glamourous touch.

To quote Mr. Kraft : “At Sotheby’s ® we do not sell plain real estate but a real way of living”. This inspired him this unique campaign with 4 different property styles illustrated throughout the 4 seasons.